Jonathan Taylor
A digital marketing leader and technical writer specializing in SEO and growth marketing, Jon knows all the ins and outs of creating insightful marketing dashboards. Whether deciding which metrics and KPIs to visualize for marketing teams or building dashboards using essential cloud services, Jon is a trusted industry expert with years of experience in marketing analytics.

Writing

Articles by Jonathan Taylor

Business Metrics vs. KPIs: What’s the Difference?

Business Metrics vs. KPIs: What’s the Difference?

March 13, 2026

What is a KPI, metric, or measure?

What is a KPI, metric, or measure?

January 20, 2026

What are the best inbound marketing KPIs?

What are the best inbound marketing KPIs?

December 17, 2025

Why every digital marketer needs to learn how to deploy marketing technology

Why every digital marketer needs to learn how to deploy marketing technology

November 19, 2025

Display Poll Results with a Pie Chart

Display Poll Results with a Pie Chart

April 21, 2025

How to define your KPIs

How to define your KPIs

February 26, 2025

The Basics of KPI Management

The Basics of KPI Management

October 15, 2024

How to identify your KPIs

How to identify your KPIs

June 19, 2024

Facebook KPIs: What to track and why it matters

Facebook KPIs: What to track and why it matters

April 11, 2024

Full-throttle ahead - Best practices for the Gauge KPI visualization

Full-throttle ahead - Best practices for the Gauge KPI visualization

April 8, 2024

Best Practices for Picking the Right KPIs for Your Business

Best Practices for Picking the Right KPIs for Your Business

March 29, 2024

How to Create a KPI Dashboard

How to Create a KPI Dashboard

February 15, 2024

Why KPIs fail: 5 common pitfalls and how to fix them

Why KPIs fail: 5 common pitfalls and how to fix them

September 21, 2023

How to set actionable KPI targets

How to set actionable KPI targets

July 17, 2023

How to present a KPI report

How to present a KPI report

June 22, 2023

How KPIs help growing businesses succeed

How KPIs help growing businesses succeed

June 21, 2023

How to Build Google Analytics 4 Dashboards in Klips

How to Build Google Analytics 4 Dashboards in Klips

June 6, 2023

How to use the Google Analytics 4 Query Explorer to export data

How to use the Google Analytics 4 Query Explorer to export data

June 1, 2023

5 content marketing opportunities you're probably missing (we were too)

5 content marketing opportunities you're probably missing (we were too)

June 15, 2022

22 expert informed metrics for SaaS Head of Finance

22 expert informed metrics for SaaS Head of Finance

May 25, 2022

What are HubSpot lifecycle stages?

What are HubSpot lifecycle stages?

March 14, 2022

How to use lifecycle stages and lead status in HubSpot

How to use lifecycle stages and lead status in HubSpot

January 20, 2022

Choosing an MQL model for your HubSpot instance

Choosing an MQL model for your HubSpot instance

January 5, 2022

How to get the most out of your data with the right dashboard display

How to get the most out of your data with the right dashboard display

August 23, 2020