Author

Marisha Sesto

9 articles on the Klipfolio blog

Marisha Sesto

Marisha is a marketing strategist who focuses on helping tech and SaaS companies with demand generation strategies. On our blog, she shares insights into the most relevant digital marketing metrics and how to best visualize them using dashboarding and analytics solutions.

Writing

Articles by Marisha Sesto

The ultimate guide to SaaS KPIs and metrics

The ultimate guide to SaaS KPIs and metrics

October 21, 2025

Data-Driven Agency Series, Chapter 4: The essentials of an agency pitch

Data-Driven Agency Series, Chapter 4: The essentials of an agency pitch

November 14, 2022

Data-Driven Agency Series, Chapter 3: The power of agency reporting

Data-Driven Agency Series, Chapter 3: The power of agency reporting

October 26, 2022

Data-Driven Agency Series, Chapter 2: Using data to foster lasting customer relationships

Data-Driven Agency Series, Chapter 2: Using data to foster lasting customer relationships

October 17, 2022

Data-Driven Agency Series, Chapter 1: Best KPIs for Marketing Agencies

Data-Driven Agency Series, Chapter 1: Best KPIs for Marketing Agencies

September 29, 2022

Best Excel alternatives and how to choose the right one for your business

Best Excel alternatives and how to choose the right one for your business

February 26, 2019

The essential guide to workflow diagrams

The essential guide to workflow diagrams

February 21, 2019

The best SQL resources to sharpen your skills and advance your career

The best SQL resources to sharpen your skills and advance your career

January 8, 2019

4 dashboards our marketing team uses to track the metrics that matter most

4 dashboards our marketing team uses to track the metrics that matter most

November 8, 2018