Facebook Ads
Facebook Ads CPM and CPP (Last 7 Days)
Compare cost per impressions and cost per 1000 people reached over the past 7 days.
The Facebook Ads CPM and CPP metric allows business to compare cost per impressions and cost per 1000 people reached over the past 7 days. Facebook defines CPM (cost per 1000 impressions), as the average cost you’ve paid to have 1,000 impressions on your ad.
CPP means cost per pixel. Pixels allow us to follow up with people who have visited our website in general, specific pages on the site, a sales pages, etc. The key is that pixels allow you to make targeted offers to individuals based off of pages they’ve visited.
About the visualization
Drill down into your CPM and CPP for every day, and see how it trends throughout the week.
About Facebook Ads
Manually checking Facebook Ads Manager to report on campaign performance costs time. Connect Facebook Ads to Klipfolio and build real-time dashboards that track CPC, CPA, Conversions, and Impressions automatically — no exports required.
Related Klips
Performance by Campaign
Is your campaign on budget and meeting your conversion targets? Make sure your message is reaching the right audience by monitoring your Facebook Ads campaign performance for the date range and campaign of your choice.
UsesVideo Ad Set Placements
Ensure you are reaching your audience across devices by monitoring success rates on each video ad placement.
UsesVideo Campaign Placements
Track your Facebook video campaign placements so you can optimize your ads, costs and views based on device.
Uses
