Response Rate Metric
Measure the total number of customers who respond back to your company’s communication efforts.
Overview
The Response Rate metric helps your team understand how engaged their users are and if their messaging prompts responses effectively.
Response rate is a key digital marketing metric that can help you measure the effectiveness of your campaigns and make data-driven decisions for your business.
Formula
(Customers responding/Customers exposed to communications)x100
Reporting frequency
Monthly
Example of KPI target
42% response
Audience
Marketing Manager
Variations
Return Rate
