Click-Through Rate (CTR) KPI
Measure how often your site on an SERP prompts users to click and navigate to your page.
What is Click-Through Rate?
While keyword ranks indicate where your page is placed on a SERP and how relevant a search engine deals that particular page to be, CTR indicates how enticing and effective your page is to actual users.
Click-Through Rate KPI Formula
Visitors that click on page result/Visitors that view the page result
Reporting frequency
Monthly
Example of KPI target
7.5% CTR
Audience
Marketing Manager
Variations
Click through ratio
Ad CTR
See the list below for more examples of digital marketing metrics & KPIs.
