Artrepreneur optimizes marketing campaign conversions with Klipfolio

Artrepreneur is an online platform for visual artists that provides insights to help artists and designers build sustainable careers, through podcasts, journals, videos, and programs.

"Our goal is to help artists and designers succeed with comprehensive career profiles, opportunities, jobs, and resources."

Meet Steve

Steve Schlackman is the Founder and CEO of Artrepreneur, based in New York City since 2015. His days are filled with meetings, calls, and decisions that keep the business moving forward.

"The first thing I do as soon as I wake up is check our daily metrics in Klipfolio. I constantly have our charts up on my screen and monitor them closely throughout the day."

As Head of Product, Steve is accountable for making sure Artrepreneur delivers real value to its artist members. He works closely with his team and partners, constantly looking for ways to grow the business and get Artrepreneur's offerings in front of more artists.

A big part of that means knowing what's working, and acting on it quickly.

From manual reporting to real-time clarity

Before Klipfolio, marketing reporting at Artrepreneur relied on Google Analytics and manual database pulls. It worked, but barely.

"We used Google Analytics and pulled info from our database, but that process was cumbersome and we had to repeat our efforts 3 to 4 times a month."

Steve had to chase his CTO for essential data every time a decision needed a number behind it. That lag slows everything down when you're running a lean team.

"Now that we have started using Klipfolio, our metrics are monitored throughout the day in real-time, all in one place."

Steve evaluated several dashboard options before choosing Klipfolio. The deciding factor: the ability to pull from multiple marketing and social media data sources and display everything in one clear view, without needing to paste numbers into a spreadsheet or explain the business context from scratch every time.

"We really like the layout design in Klipfolio and its power and flexibility, too. We all sign in to Klipfolio daily and conduct regular meetings with deep data dives to better understand our business."

Tracking the metrics that drive decisions

Knowing which numbers matter is half the battle. The goal is a focused set of metrics that tell a story and point to action, not a wall of charts that requires interpretation every time you open the dashboard.

Popular marketing metrics Steve's team tracks include:

• Traffic Channels: where visitors are coming from
• Sessions: overall site activity
• Campaign Clicks: how ads and campaigns perform
• Page Engagement: what content holds attention
• Campaign Reach: how far the message travels
• And more

By connecting Google Analytics and Facebook to Klipfolio, Steve's team gets a live picture of marketing performance without running a report or asking anyone to pull data. Steve has also connected to the Artrepreneur database to track product metrics like new member signups and artwork uploads, so he can see the full picture in one place.

When the numbers are always current and always visible, the team stops waiting and starts deciding.

Less time chasing data, more confidence in every call

"Klipfolio saves us time, promotes transparency, helps us make quick decisions and drives our growth plans by optimizing our marketing and product conversion rates. Having our data updated and displayed in real-time is a game changer!"

For Steve and the Artrepreneur team, the real payoff isn't the dashboard itself. It's the confidence that comes from knowing the numbers are right, and the time saved by not having to go looking for them. A small team operating with that kind of clarity can move like a much bigger one.

The team also makes a point of celebrating wins together. Being in New York City helps.

"We love trying different cuisines and organizing delicious group meals!"

Get everyone looking at the same numbers

Steve's advice for anyone getting started with Klipfolio is direct:

"Make sure everyone has access to the company dashboard and discusses what the numbers actually mean. Be clear about the line of sight between the numbers and decisions to adjust work plans as needed."

That's the shift from a reporting tool to a decision-making culture. The dashboard surfaces what's happening; the team agrees on what to do about it.